Beacon Street Girls Roll Out the Red Carpet at MAGIC ...

LEXINGTON, MA (February 13, 2007) – The Beacon Street Girls (BSG) are coming to Las Vegas for the first time to attend the 2007 MAGIC kids (booth #K10626), bringing exciting and glamorous new products designed to capture the imagination of their tween girl fans. The show takes place February 13-16, 2007.

The company is extending its best-selling sleepover-focused product line, declaring 2007 “The Year of the Sleepover.” The Beacon Street Girls, the stars of the book series and interactive web world, are introducing the BSG Sleepover Kit, complete with sleepover activity book, toiletry case and more. Also, any sleepover veteran worth her popcorn salt knows that she needs to bring her own personal care products to the party. Now she’ll be able to buy BSG body wash, lotion and sprays at select specialty stores.

The Beacon Street Girls meet in seventh grade and become inseparable after a sleepover. “Sleepovers play an important role in creating and supporting deep, lasting friendships among preteen girls,” said Addie Swartz, Founder and CEO of B*tween Productions. “Recognizing this, we made sure that sleepovers play an important role for the Beacon Street Girls. For example, in Worst Enemies/Best Friends, the first Beacon Street Girls book, the five main characters find a special place to call their own, bond at a sleepover, share confidences, create treasured memories and become close friends.”

A new survey, conducted by B*tween, finds that even with a plethora of new technology at their disposal, sleepovers remain the favored way for girls to bond. Of the more than 500 girl respondents, 92 percent have slept over at a friend’s house, with more than two-thirds having sleepovers at least once a month.

Hollywood is Hot Too!

Maeve on the Red Carpet, the new BSG Adventure, features a star-struck Maeve, an annoying little brother, and a whole lot of movie magic. The new BSG Adventure series kicked off in 2006 with Charlotte in Paris. The Adventure book is just one of six new Beacon Street Girls books scheduled for 2007.

In addition, with a trip to Hollywood on Maeve’s 2007 itinerary, the Beacon Street Girls Sleepover Kit will be keeping company with glamorous Maeve on the Red Carpet accessories and a new stationery set. The Maeve on the Red Carpet product line consists of Maeve’s special pink barrel bag and purse. The Maeve products coordinate with the BFF (Best Friends Forever) stationery kit, the Sleepover Kit and the Super-fabulous wristlet. The products are designed in Maeve’s signature quilted Pink Hearts motif, which looks fantastic with her favorite Super-fabulous Swirl, a flowers, stars and hearts print.

About the Beacon Street Girls

The Beacon Street Girls brand (BSG) provides great books, cool gifts, and a safe and interactive online world designed to celebrate the potential in every preteen girl. The brand was specifically created to empower “tweens,” those girls between the ages of 8 and 13, who are “between toys and boys.” Shaped by leading experts in adolescent development and current research on how to positively impact girls’ self-esteem, the Beacon Street Girls offer a fresh, exciting and healthier media alternative to today’s MTV-style world. Super fans in 74 countries and their parents have embraced the Beacon Street Girls as role models who are “just like me.”

Beacon Street Girls books are available wherever books are sold. Beacon Street Girls products are available at independent book and gift stores nationwide and online at www.beaconstreetgirls.com.