The Beacon Street Girls Offer Tweens and Their Parents an Antidote to the “Girls Gone Wild Effect”
-- -Healthy Values, Strong Role Models and Positive Media Do Exist --
LEXINGTON, MA (February 5, 2007) – The cover of the February 12, 2007 issue of Newsweek, with Paris Hilton, Britney Spears and “The Girls Gone Wild Effect” article is sure to add to the already considerable societal discomfort with celebrities as role models. The article, appearing nationwide this week, asks, “Where are the role models for today’s girl” at the same time it portrays an over-sexed and celebrity - focused culture.
“Today’s parent has options,” says Addie Swartz, founder and CEO of the Beacon Street Girls, a company dedicated to providing strong role models and positive media for preteens. “While celebrity-focused media may seem all-pervasive, there are good options for parents looking for positive role models for their daughters. TV programs are rated by age and content; the new Microsoft Vista operating system includes parental controls, and there are organizations that review various media and provide insight into how age-appropriate they really are. This is the good news. The bad news is that the negative media is everywhere and no matter how careful a parent is, it is a rare child that is not exposed in some fashion. Parents, even the most diligent, can’t be on duty 24/7 and children will inevitably be exposed to suggestive ads, tabloid headlines or other evidence of an inappropriate lifestyle.”
“When that happens, parents need to be ready. They are the child’s most important role model but there is a growing community that is ready to help.” Swartz concluded.
About the Beacon Street Girls
The Beacon Street Girls brand was specifically created to empower “tweens,” those girls between the ages of 8 and 13, who are "between toys and boys (tm)." Shaped by leading experts in adolescent development and current research on how to positively impact girls’ self-esteem, the Beacon Street Girls offer a fresh media alternative to today’s MTV-style world. Super fans in 75 countries and their parents have embraced the Beacon Street Girls as role models who are "just like me." The company provides great books, cool gifts, and a safe and interactive online world designed to celebrate the potential in every preteen girl.
Beacon Street Girls books and products are available nationwide and in Canada. Visit www.beaconstreetgirls.com.
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