Travel on a Tropical Cruise with the Beacon Street Girls in Ready! Set! Hawaii!

FOR IMMEDIATE RELEASE

Travel on a Tropical Cruise with the Beacon Street Girls in Ready! Set! Hawaii!

Burlington, MA (August 4, 2009) — Today B*tween Productions Inc., home of the Beacon Street Girls (BSG), announced the release of a new special adventure title in its popular book series for girls on Simon & Schuster’s Aladdin M!X tween imprint.

Ready! Set! Hawaii! follows the five BSG on a tropical cruise vacation to Hawaii. Volcanoes, horseback riding, snorkeling and surfing add up to a fantastic adventure, but it’s not all smooth sailing. Avery is blown out of the water by a huge family surprise -- her dad’s getting re-married! Charlotte’s dad gets sick, and Katani’s spending all of her time with a new clique -- a group of Kgirls. The BSG have always been a great team, and they need to stick together now more than ever to navigate all the waves in this high-seas drama.

"All aboard! What tween today wouldn’t want to spend her vacation with her friends on a Hawaiian cruise?" said Addie Swartz, CEO of B*tween Productions. "Aside from being a fun-filled adventure, Ready! Set! Hawaii! deals with serious issues like step families and cliques that today’s girls find themselves facing on a daily basis."

In conjunction with the book release, B*tween Productions, Inc. launched a contest today for its online community in which fans will take a virtual cruise, searching for clues hidden in all 26 Clubs and Teams on the website. Each clue is a virtual gift related to the plot of the book. Using points earned on the site, girls can purchase these items to keep in their virtual lockers. One grand prize winner will receive a set of signed books.

The Beacon Street Girls is the largest safe social network designed specifically for tween girls with hundreds of thousands of unique visitors every month. The website offers a great place for preteen girls to make friends with the brand's characters and each other as well as explore new interests. It is also where the BSG come to life online: Girls can "friend" the characters, visit their online lockers, and leave them messages and virtual gifts. They can also visit key places made famous by the book series.

Ready! Set! Hawaii! ($6.99, ISBN-13: 978-1-4169-6436-0) is available immediately wherever books are sold. Simon & Schuster has re-released books 1 thru 10 in the series, and the first BSG Special Adventure, Charlotte in Paris.

About the Beacon Street Girls

The Beacon Street Girls (BSG) is a rich contemporary media brand designed expressly for tween girls (ages 9 – 13) "between toys and boys." The Beacon Street Girls come to life through a nationally distributed book series (more than 800,000 books sold to-date) and a powerful COPPA-compliant online experience which takes the form of a branded virtual junior high -- the largest safe social network designed expressly for preteen girls.

Published by Simon & Schuster, the book series follows the adventures of five seventh grade friends. Random House's Listening Library provides Beacon Street Girls audio books. 20 full-length Beacon Street Girls novels are available internationally as well. Titles are distributed throughout Canada, have been translated into Portuguese for the Brazilian market and books are coming soon in countries as diverse as Turkey and Vietnam. Learn more about the Beacon Street Girls at http://www.beaconstreetgirls.com.

Editorial note: Artwork available upon request.

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